Web Profit With Google Analytics

Goals in Google Analytics allow you to track how many of your sites visitors perform a particular action, such as submitting an enquiry form or purchasing a product online.

NOTE: In order to set up goals you will need Admin level Google Analytics access. If you follow the next steps and don’t see “Goals” as an option, you’ll need to contact your account administrator to kindly elevate your access level.

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Before we move on, you’ll need to define what your goal is. If you are running a lead generation site, a goal will be a successful enquiry submission. If you are trying to build up a mailing list your goal will be a successful email submission.

If you are running an ecommerce website, you get special Google Analytics treatment, with all data being tracked in a separate powerful ecommerce section.

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