Targeting and reaching consumers has become increasingly difficult for marketers. There is no end to the proliferation of content, information and entertainment vying for our attention. To make matters worse, the social algorithms that are filtering brand content are more savvy than ever, making organic reach a distance memory. Digital marketing is a productive tool that helps you to reach your target audience.
Conversational technologies, like chatbots by major social and messaging platforms including Facebook Messenger, Google, Microsoft Skype, Salesforce, Slack, Instagram, Nairaland Forum, Twitter DM, WeChat, Kik and Line are been adopted.
Now that billions of people use messaging platforms daily, and are used to engaging with brands on their feeds, these platforms hope that they will enable marketers the ability to scale creative and quality one-to-one engagement opportunities called “Conversational experiences.”
Conversational experiences will foster a new marketing era of personalized and engaging experiences with virtually any type of content, from images and video to polls, forms and much more.
Facebook Messenger (“Messenger”) has over one billion users and is nearly globally available. Previously, the only way for brands to interact with a person on messenger was when they reached out through customer service or when someone sent you a direct message. The conversations were only able to be controlled by humans. Now, anyone who sends you a message can be automatically directed to the bot experience within Messenger.
Now is the Time
It is early days (we estimate about 50 – 100 large brands with Messenger bots that are live) but that means there is an advantage. As we’ve seen with all social and messaging platforms, those who are there early grow the largest audience.
Now is the time to test and learn with audiences. Now is the time to garner earned media from unique never-beendone- before executions. Starting now gives brands a chance to learn and scale conversational experiences to larger audiences before the competition.
To Get Started with Digital Marketing and learn more,
Register for A Day Training Programme at: http://bit.ly/2mrNCsy
Registration Fee: N10,000
25% discount for the first 3 registrations.
Featuring:
- Social Media Marketing
- Content Marketing
- Email Marketing
- ORM (Online Reputation Management)
- Mobile Advertising
Date: 25th March, 2017
Venue: Go International Hotel adjacent to Chicken Republic, 20 Ogbomosho Street, Area 8, Garki Abuja.
For more info contact: 08179069466
or visit or website at https://bemichdigital.org/
